Towels R Us Case Study

In spring 2009 Sensable Media began working with Duncan Stewart Textiles (trading as Towels R Us) on revamping their website, www.towelsrus.co.uk. We moved the website and 500+ products from their JShop website into a newly designed and prepared Stockashop ecommerce website. The new site was launched on the 1st of July 2009 and has been performing well ever since.

Andrew Stewart, one of the directors at Duncan Stewart Textiles has said, "Sensable Media have handled all our internet business for the last 2 years and we have found them to be professional and approachable.  all our queries no matter how small have been dealt with very efficiently. We have seen a good increase in business since Sensable Media took over our web site and look forward to continuing our relationship with them."

Some of the features provided for Towels R Us:

• fully content managed website
• ecommerce
• graphical design
• products with several sizes and colours with different prices
• advanced stock management
• linked to eBay
• personalised embroidery on most products
• product questions and reviews
• focus on reducing shopping cart abandonment
• complex delivery rules to UK mainland, islands, Europe and the world
• easy printing of order receipts and invoices
• search engine optimisation - try blue towels in Google

In the summer of 2010, Sensable Media set up another Stockashop for Duncan Stewart Textiles, a sister site to focus on their homes and bedding range, called Homes and Bedding, www.homesandbedding.co.uk.

Please take a look at their sites, especially if you're in the market for some new towels, bath robes or bedding. "Stockahop is user friendly and suitable for all and we would be happy to recommend it." - Andrew Stewart, Towels R Us